Mazda – Prepare to Be Amazed
As part of the creative team, I helped develop a new brand language for Mazda Israel, centered around the idea of everyday amazement. We cast world-renowned mentalist Lior Suchard as the face of the brand, his ability to “read minds” became a perfect metaphor for the surprising qualities of Mazda vehicles.
Each film explored this concept through a different lens, combining humor and precision
Each film explored this concept through a different lens, combining humor and precision
Mazda 3 – Mind-Blown, Then Mom-Shamed
In this humorous spot, mentalist Lior Suchard wows random people with his uncanny abilities, effortlessly guessing a dog's name, the exact sum on a receipt, and more. But then, he faces his toughest opponent yet: his son’s kindergarten teacher. When she asks him to guess a number she’s thinking of, he confidently says “4.”She deadpans: “Correct. Not 4:15. Not 4:30.”
He’s late for pickup — again.
The film ends with a dry punchline: “Amazing it’s also a family car.”
In this humorous spot, mentalist Lior Suchard wows random people with his uncanny abilities, effortlessly guessing a dog's name, the exact sum on a receipt, and more. But then, he faces his toughest opponent yet: his son’s kindergarten teacher. When she asks him to guess a number she’s thinking of, he confidently says “4.”She deadpans: “Correct. Not 4:15. Not 4:30.”
He’s late for pickup — again.
The film ends with a dry punchline: “Amazing it’s also a family car.”
Set in a uniquely Israeli context, the spot humorously touches on the daily struggle of balancing work and
Mazda CX-5 – The First Time You Amazed Someone
This cinematic spot shows a young Lior Suchard as a child discovering his gift, performing small tricks, astonishing neighbors, and getting that first spark of wonder from others.
The voiceover reflects: "You never forget the first time you amazed someone. From that moment on, you just want to do it again and again."
The film draws a parallel between that thrill and the feeling of driving the new Mazda CX-5.
Tagline: “Prepare to Be Amazed.”
This cinematic spot shows a young Lior Suchard as a child discovering his gift, performing small tricks, astonishing neighbors, and getting that first spark of wonder from others.
The voiceover reflects: "You never forget the first time you amazed someone. From that moment on, you just want to do it again and again."
The film draws a parallel between that thrill and the feeling of driving the new Mazda CX-5.
Tagline: “Prepare to Be Amazed.”
From Screen to Feed
A curated selection of social and digital materials created as part of the brand’s ongoing visual world
A curated selection of social and digital materials created as part of the brand’s ongoing visual world
