MINI
I had the opportunity to work on several campaigns for MINI Israel, always in close alignment with the brand’s global guidelines.
MINI’s tone is young, cheeky, and design-forward and every project was a chance to push playful ideas within a tightly defined, visually iconic brand world.
MINI’s tone is young, cheeky, and design-forward and every project was a chance to push playful ideas within a tightly defined, visually iconic brand world.
MINI Electric – Battery Included
To launch the first fully electric MINI in Israel, we turned heads and stopped traffic, with a bold physical installation in the heart of Tel Aviv’s port.
A real-size MINI Electric was placed inside what looked like an oversized toy box, complete with bright branding, a clear acrylic “window,” and the tagline: “Battery Included.”
The creative concept played on nostalgia and novelty, positioning the car as a stylish new “gadget” for grown-ups. Playful, high-design, and fully charged.
The creative concept played on nostalgia and novelty, positioning the car as a stylish new “gadget” for grown-ups. Playful, high-design, and fully charged.
MINI – 60 Years of Character
To mark MINI’s 60th anniversary, we created a tribute film celebrating the brand’s unmistakable personality across the decades.
To mark MINI’s 60th anniversary, we created a tribute film celebrating the brand’s unmistakable personality across the decades.
From Screen to Feed
A curated selection of social and digital content from the brand’s evolving visual world
