I'M CHELI
(officially Rachel, but no one really calls me that)
I'm a Berlin based Art Director with a background in advertising, design, and storytelling. For over a decade, I’ve been crafting bold visual campaigns that walk the line between clever and unexpected, always with a strong conceptual core.
Originally from Tel Aviv, I bring Mediterranean edge to European precision. I believe great creative starts with strong ideas, thoughtful details, and a bit of humor (preferably dark).
These days, I’m expanding my creative practice through AI-generated concepts, surreal personal projects, and the daily chaos of raising two tiny humans (my toughest clients yet). I’m also learning German, which is basically art direction just with more grammar.
So if you're looking for an art director who thinks strategically, designs obsessively, and still believes in the magic of a great idea let's talk.