PLÜM
Haute Comfort
This is a self-initiated, fictional campaign for a non existent luxury duvet brand called PLÜM, created entirely using generative AI.
The project was designed to explore how AI can be integrated into the creative process, from concept development and brand identity to art direction, styling, and visual execution,as a tool for innovative storytelling and high fashion aesthetics.
AI-based image by : GPT, Midjourney, DALL·E, VEO2, KLING
